Hi! My name is Lucy Atkinson (PhD, University of Wisconsin – Madison) and I am an associate professor in the School of Advertising & PR at the University of Texas at Austin. My research looks at marketing communication (including advertising, PR, social media, video games, and VR) in the context of ethics, sustainability and the environment. I have received research funding from the Department of Energy, the National Science Foundation and Merck/Meta (Facebook). My work has appeared in top-ranked flagship journals, like the Journal of Advertising, Journal of Consumer Behavior, Journal of Current Issues & Research in Advertising, Consumption Markets & Culture, Science Communication and Environmental Communication.